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Ideawise: How To Transform Your Ideas Into Tomorrow's Innovations
An easy-to-understand and easy-to-implement method for creating newideas and new productsThis book blows the lid off the so-called "idea gurus" bydemystifying the creation of great new innovations. It offersreaders a way to look at their company's existing products andservices in order to transform them into new ideas. Well-known andrespected authors Steve Rivkin and Fraser Seitel take readers int...
Hardcover: 240 pages
Publisher: Wiley; 1 edition (March 8, 2002)
Product Dimensions: 6.3 x 0.9 x 9.3 inches
Amazon Rank: 4041770
Format: PDF ePub TXT ebook
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“Steve Rivkin and Fraser Seitel have written a book that gives you permission to be "creative" by "copying" someone else's ideas. They demonstrate that what may be "new!" and "innovative" in one field can be a tried and true, accepted principle or app...”
the Idea-Scape, a place where innovation is born from existingideas transformed and manipulated in inventive ways to produce newproducts and business solutions. Examples of methods outlinedinclude: What can you combine with an existing idea? What can youadapt? How can you put a product to other uses? What can youeliminate? . . . and much more.